One of the toughest challenges for small nonprofits–including most of us in the National Aviation Heritage Area–is getting our message to the public. Angie Hoschouer, PMP, development manager for Historic Woodland Cemetery and Arboretum, shared a wealth of grassroots marketing tips on Oct. 8 at the Dayton Metro Library’s nonprofits networking luncheon.
One example: Woodland’s printed newsletter includes a clip-and-send donation form. It sounds simple and even retro, but Hoschouer said it has resulted in a 12 percent increase in donations to Woodland, more than covering the cost of the newsletter.
Hoschouer also believes in person-to-person communication. She takes advantage of service clubs’ needs for luncheon speakers: she’s made 250 speaking engagements in the past three years, and she’s found the contacts she makes at one luncheon lead to invitations for more.
Dayton Metro Library’s brown bag luncheon program is free to the public and meets at Main Library in downtown Dayton. Visit www.daytonmetrolibrary.org/nonprofits for more information.